The Results Speak for Themselves


Our scalable infrastructure and speed to market help us provide a better return on investment to our clients. When we pair our approach with world-class leadership and training, we create impactful, engaging brand experiences that influence sales. We turn interest into purchase and brand affinity into brand advocacy. Our clients benefit from greater market share, wider market penetration, and greater brand loyalty. See some of the most notable results we have generated for clients below.


“Our expertise and adaptability create unmatched customer experiences.”

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GAINING MERCHANDISING AND RETAIL INSIGHTS

The Challenge

An existing consumer electronics client needed to gain retail market insights as to why and how the competition was outperforming it at home improvement and appliance retailers.

Our Approach

In order to accurately identify our client’s product availability, we used our mapping technology to split over 2,800 locations into geographical best routes. We mobilized 729 field reps to survey the inventory of 119 SKUs in person.

2020 created guides in the form of “plan-o-grams” to assist reps in visually identifying the products. The team members provided pictures and critical insights from locations in 44 states and 1,497 cities, all within two weeks.

The Results

In only 12 days, we compiled over 300,000 retail insight data points that allowed our client to focus on the right products in the right markets. We also provided our client with key insights as to how the market, national retailers, and competition were changing their approach—as well as photos of missing/damaged equipment in need of immediate maintenance.

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EXPANDING FIBER OPTIC DISTRIBUTION OVER SEVEN YEARS

The Challenge

A large telecom client sought to expand its distribution to increase customer adoption and market share after a multibillion-dollar investment to upgrade its data and TV network.

Our Approach

2020 activated a store-with-in-a-store (SWAS) sales solution inside existing retail locations to create face-to-face sales and education. This increased brand engagement, supported increased new product distribution, and enabled rapid growth. The initial pilot program tested various CRM, staffing, and consumer engagement strategies.

The Results

After the initial pilot and rapid expansion, 2020 has operated the program for seven years while outperforming six other vendors. We continue to maintain the highest customer-retention and sales-per-staffed-hour rates.

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NATIONWIDE WIRELESS LAUNCH

The Challenge

2020 was asked to introduce a new product to more than 5,000 dealers with three store visits each, over an eight-week period.

Our Approach

Focusing on our industry-leading speed to market, we deployed 204 indirect sales reps in four weeks to conduct product training, sales awareness, light merchandising, and brand advocacy.

Using a proprietary activity-tracking tool powered by Salesforce, we split regional territories between sales reps to optimize drive times. This allowed us to scale our team to deliver comprehensive coverage of retail locations in the limited timetable.

The Results

By keeping our team on schedule, 2020 concluded the product launch at 100% of the locations with 13,500 visits over eight weeks, 45 states, and five time zones.

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DUAL PRODUCT LAUNCH WITH WEARABLE TECH

The Challenge

A major consumer electronics client needed to launch two new devices, including its first wearable technology, in nearly 11,000 retail locations over seven weeks.

Our Approach

To meet the timetable, we mobilized 224 brand ambassadors in four weeks—each responsible for training in-store associates, facilitating interactive demos, and generating brand awareness for the new products. In addition, we utilized our cloud-based technology, Salesforce.com, to gather consumer and retail insights, merchandise audit data, and associate training comprehension results.

We used our proprietary training application, Amplify University (with mobile and SMS technology), to train the brand ambassadors and retail associates across the U.S.

The Results

We facilitated two successful product launches while providing key quantitative and qualitative feedback from consumers and retailers. We did this all while achieving 100% execution of the 11,000 retail visits over seven weeks, across 48 states.

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TAKING SALES IN A NEW DIRECTION

The Challenge

A nationally recognized communications service provider's existing retail sales channel was missing sales targets. The client needed 2020 to develop an alternate sales strategy to penetrate a new international customer segment.

Our Approach

After analyzing the client’s existing marketing practices, we suggested a pilot strategy of creating experiential events and marketing using our professional sales representatives.

We activated mobile and pop-up strategies all year long through a sustained calendar of local events, festivals, and retailers to help customers understand the product. This also enabled them to purchase the service on location.

With the success of the initial pilot program, we expanded the concept into numerous new markets through two additional phases. The final phase extended into national retailers, where we provided a sales force to increase transactions and bolster the knowledge base.

The Results

Each of our three phases were executed successfully and allowed us to add over 93,000 customers annually to meet the growth expectations of the company. The program has been acknowledged as a turning point in the client's sales trajectory.

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RAPIDLY EXPANDING A SALES FORCE BY 300%

The Challenge

A substantial consumer electronics company was introducing a cutting-edge consumer product and needed to rapidly expand its sales organization by over 300% in just eight weeks. Additionally, the newly expanded team needed retail training and merchandising to successfully execute its sales strategy.

Our Approach

2020 relied on state-of-the-art technology coupled with a dynamic process to deliver excellence. We blended internal and external data, using Salesforce.com, to deliver a turnkey diverse recruiting strategy. Our strategy leveraged an applicant tracking system (ATS) that delivered our digital media tactics, community engagement, and behavioral assessments to unearth a best-in-class sales force with speed and flexibility in mind.

With thousands of candidates, logistics were key. We used multiple, recurring, decentralized training classes, in conjunction with the required technology, to equip the sales force for success.

The Results

At the end of eight weeks we successfully staffed 900+ high-quality, trained employees with a training failure rate of less than 1%. In the six months after the project went live, project turnover rate was less than 10%.

About

Name: 2020 Companies

Address: 3575 Lone Star Cir, STE 200
Fort Worth, TX 76177

Phone: 817-490-0100

Email: bizdev@2020companies.com

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About

Name: 2020 Companies

Address: 3575 Lone Star Cir, STE 200
Fort Worth, TX 76177

Phone: 817-490-0100

Email: bizdev@2020companies.com

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Contact Us

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Please enter a message.

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